The impact of resource-strategy correspondence on marketing performance— financial performance tradeoffs
نویسنده
چکیده
The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae and drug doses should be independently verified with primary sources. The publisher shall not be liable for any loss, actions, claims, proceedings, demand or costs or damages whatsoever or howsoever caused arising directly or indirectly in connection with or arising out of the use of this material.
منابع مشابه
The Nexus among Resource Based Theory, Marketing Strategy, and Firm Performance: An Integrated Framework
The purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. It is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to December 2015. Besides, the paper ref...
متن کاملA Model of Effective Internal Factors for SMEs’ Performance
The present research was conducted to build a conceptual model of internal effective factors of small and medium enterprises in Mazandaran Province. To accomplish the goal of the research first, a complete review of the related literature was conducted. Second, questionnaires were given to the corresponding population. Finally, the gathered data were calculated and analyzed using SPSS, Exce...
متن کاملThe impact of marketing strategies on marketing performance of textile and building industries under economic depression
The today's business environment is so dynamic and complex and this conditions became made even more complicated when economic depression has shaded the economy and the production and service sectors are in the grip of the depression. In the situation the firms are under the depression, to adopt marketing strategies that can help them improve their performance by focusing on optimization opport...
متن کاملA Model of Effective Internal Factors for SMEs’ Performance
The present research was conducted to build a conceptual model of internal effective factors of small and medium enterprises in Mazandaran Province. To accomplish the goal of the research first, a complete review of the related literature was conducted. Second, questionnaires were given to the corresponding population. Finally, the gathered data were calculated and analyzed using SPSS, Exce...
متن کاملThe Effect of Marketing Tactical Capabilities on the Financial Performance of the Firms: Meta-Analysis Approach
Studying the effect of marketing tactical capabilities on the financial performance of the firms is now proposed as one of the most important priorities of marketing researches. However, the results of the studies in many academic fields that are conducted about a specific issue are usually contrasting. Meta-analysis is a research approach that helps the researcher to achieve a suitable combina...
متن کامل